Usage Shifts to Broader Demographics

Users with typically feminine names now exceed 50% of inferred-gender traffic, up from parity in 2025, signaling reduced early-adopter skew toward masculine names. All age groups sent more messages amid overall growth, but under-35s dropped from largest share as over-35s gained ground—use under-35 ranking methodology from OpenAI Signals data. This mainstreaming lets builders target wider audiences with AI features, as adoption no longer clusters in young, male-heavy tech circles.

Per-Capita Ranks Reveal Emerging Market Surges

Rank countries by messages per capita to spot adoption waves: Dominican Republic climbed +9 to 44th, Haiti +9 to 82nd, Japan +8 to 35th, Mexico +6 to 54th, Tanzania +6 to 96th, Brazil +5 to 42nd, Costa Rica +5 to 33rd, Myanmar +5 to 94th, Papua New Guinea +5 to 104th, Austria +4 to 11th. Gains cluster in Latin America/Caribbean, Asia-Pacific, Africa—relative rises, not absolute volume. Builders can prioritize these for localization, as established markets like US/Europe plateau while others accelerate.

Workplace Tasks Evolve Toward Specialization

On consumer plans, work-related messages balanced with non-work use but grew consistent for repeatable cases. Top tasks shifted: written/visual creation declined as content creation, health documentation, and info retrieval rose fastest—excluding Codex, which boosts coding agents. This indicates cross-industry embedding; product teams should build for recurring pro use like docs/retrieval to capture the 2026 shift from novelty to routine.