Broader Access Lowers Barriers for Advertisers

Businesses now buy ChatGPT ads through established partners or a new beta self-serve Ads Manager, enabling SMBs, startups, and brands to set budgets, bids, pacing, upload creatives, launch campaigns, and track performance directly. Agency partners like Dentsu, Omnicom, Publicis, and WPP handle budgeting, bidding, and creative support, while tech partners including Adobe, Criteo, Kargo, Pacvue, and StackAdapt integrate into existing tools—OpenAI controls all delivery to ensure ads stay useful, private, and separate from responses. US advertisers sign up at ads.openai.com to participate immediately, with gradual rollout to others.

CPC Bidding Aligns Costs with User Intent

Shift from initial CPM (cost-per-mille) model—used to gauge demand—to CPC (cost-per-click), charging only on clicks to match active, decision-focused ChatGPT sessions where users compare options or plan next steps. Retain CPM support while planning further bidding tied to key outcomes, optimizing for relevance in high-intent moments without compromising privacy.

Aggregated Measurement Drives Optimization

New Conversions API and pixel tools track post-ad actions like purchases, leads, or sign-ups, delivering advertisers aggregated insights on impact without exposing individual conversations or personal data. These signals refine ad relevance, quality matching, and optimization beyond impressions, improving user experience by prioritizing effective ads.